Saturday, 27 June 2009

Animated Music Video

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This entry for the Nation Beat music video competition was done quite hastily and completed within a 5 day period. You'll notice that the 3D models are highly simplified, some of the lip movements are out of "sync" and the animation is unrefined. However in its integrity, this piece works quite well. 3D character animation, when handled by one person is tedious and at times one has to compromise on some aspects of modeling, rigging and texture mapping to meet tight deadlines and budgets.

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Sunday, 3 May 2009

Infomercial

video

After working on the logo design and branding for Bikemac, the motorcycle seat cover, i was commissioned to do an animated infomercial for the UK launch. As the budget was half of what i was expecting, i advised the client to go for an oversimplified style, inspired from information graphics. This initial drawback turned out to be an added element to the straightforward concept.

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